LED Community Vision in Nakano Ward, Tokyo : A 3D owl popping up!

Nagata Advertising Co., Ltd. is airing a 3D movie of an owl popping up on its LED Community Vision, an outdoor vision system owned by the company.

LED Community Vision is a new type of digital signage media found at intersections and roadside along major roads, featuring high visibility.

In the LED community vision installed at the corner of Nakano Sakaue intersection in Chuo 2-chome, Nakano-ku, Tokyo, we are airing 3D videos that are produced in-house, taking advantage of the features of this media.

Click here for view the Youtube video.

Although the highly sensitive LED display is flat, it is possible to express a vivid 3D effect by applying various creative ideas such as overlapping, shading, and motion parallax in the planning and production of content.

The creativity behind the presentation of this 3D owl is the result of the thoughts of the creators and our other employees. Animals in the owl family have a strong sense of sight.
We thought that the owl would be the perfect symbol for increasing the presence of the media by getting people to look at it, expanding communication through real time eye-to-eye contact, and being able to see clearly even at night.

In the future, we will continue to handle all processes in-house, from media development to design and construction, content planning and production, broadcast management, advertising sales, and after-sales support for advertisers.
We will continue to provide a one-stop solution that integrates all processes, from media development to design and construction, content planning and production, broadcast management, advertising, and after-sales follow-up for all our advertisers.