Case Studies
Advertisement inside JR Iwaki station by a bus company to promote awareness of their free shuttle bus
【Place】JR East JAPAN Joban line, Iwaki station
【Client】Hotoku Bus company ( Iwaki city, Fukushima prefecture)
【Client’s aim】
Hotoku bus company operates free shuttle bus between Izumi station and Aeon Mall Iwaki Onahama every Saturdays, Sundays and holidays. They use a large sightseeing bus for the free shuttle.
To make people who do not have cars aware that they can visit Aeon Mall Iwaki Onahama Store by using train and free shuttle bus.
【Client Feedback】
“We are happy that families use the free shuttle bus to go the mall. In some cases, children even dream of becoming bus drivers.”
【Report from】
Nagata Iwaki Office（Iwaki City :population 350K）
